Flying Solo LIVE

Marketing a sellout event for 400+ guests


With over 100,000 members, Flying Solo is Australian’s largest community of solo business owners. Part of David Koch’s Pinstripe Media network, they asked OneWest to help reboot their fifth major national small business event, Flying Solo LIVE, as part of the Victorian Government’s Small Business Festival.


The client needed a rebrand from scratch. OneWest designed a vibrant new look for the event that would appeal to its community of creative thinkers. We produced Flying Solo LIVE’s website, event program, digital advertising, lanyards and digital signage. We also developed the media kit which secure sponsorship and high-profile speakers.


A feature event of the festival, Flying Solo LIVE was a sellout attracting 400+ attendees to Melbourne from across Australia to enjoy inspirational speakers and good old fashioned face-to-face networking.

Strategy solutions include

  • Branding & Design
  • Web Development
  • Print
  • Digital Marketing
  • Social Media Marketing

Case Study

The OneWest crew was central to the success of Flying Solo LIVE. Even with fast turnarounds, tight budgets and lots of moving parts, they helped us deliver an awesome event. The eye-catching branding, design and marketing helped us fill the venue.

Robert Gerrish

Founder, Flying Solo

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