Flying Solo LIVE
Marketing a sellout event for 400+ guests
With over 100,000 members, Flying Solo is Australian’s largest community of solo business owners. Part of David Koch’s Pinstripe Media network, they asked OneWest to help reboot their fifth major national small business event, Flying Solo LIVE, as part of the Victorian Government’s Small Business Festival.
The client needed a rebrand from scratch. OneWest designed a vibrant new look for the event that would appeal to its community of creative thinkers. We produced Flying Solo LIVE’s website, event program, digital advertising, lanyards and digital signage. We also developed the media kit which secure sponsorship and high-profile speakers.
A feature event of the festival, Flying Solo LIVE was a sellout attracting 400+ attendees to Melbourne from across Australia to enjoy inspirational speakers and good old fashioned face-to-face networking.
Strategy solutions include