Embracing digital to reach global customers
MASPRO engineers high quality parts for mining equipment. Operating for over three decades with a business built on reputation and personal connections, they engaged OneWest to leverage digital marketing to reach more global customers.
Without dedicated marketing resources in-house, MASPRO partnered with OneWest to develop a brand that truly reflected the quality of the business. The first step was creating a world-class website, followed by a monthly program of blogs, videos, email newsletters and social media content.
MASPRO already has a trusted reputation and track record of success, so telling this story with engaging marketing has been successful in reaching relevant new audiences and ensuring their products and services could be found globally. Starting from month one, we’ve attracted serious enquiries from new prospects across Australia and around the world.
Strategy solutions include
OneWest has been a breath of fresh air.
They are easy to deal with, take the time to understand our business and customers, and deliver quality work - and results.