Two Aussie ute tray specialists join forces nationally

Strategy solutions include

Tip top equipment videography
Website Design + Build
Print Design
Social Media
Photography + Social Media


Since the 1980s two Aussie businesses – Tip Top Equipment and Stallion – have led the way in manufacturing quality ute trays and accessories. When they joined forces to create a national brand, OneWest was engaged to lead the project based on their successful 6-year track record working with Tip Top Equipment.


Following the merger, we set about building and promoting the new brand with a broad content marketing campaign that included web development, video production, animation, copywriting, social media and paid search.


By creating a consistent brand online and off, publishing a steady flow of relevant content and reaching new customers using paid social media and search campaigns, we’re generating daily leads for the new entity from across Australia to help them achieve their goal of a truly national player.

Services delivered:

  • Branding & Design
  • Strategy
  • Web Development
  • Copywriting
  • Video & Photography
  • Print
  • Copywriting
  • Content marketing
  • Social & Digital Marketing

We’ve trusted OneWest with our design and marketing for several years. They do great work and are fast, flexible, and really understand our business and our customers. OneWest takes care of our communications so we can stick to doing what we do best

Daniel Brown

National Director, Tip Top Equipment

Other Projects


Sometimes you’ve gotta move fast. When tracks and undercarriage suppliers Tuff Stuff and Big Moose merged to form TKV they needed to create a trustworthy and compelling new brand fast. The OneWest crew pulled together to make it happen with new branding, website, video, pullup banners, brochures and advertising delivered in just 3 weeks with no compromise on quality.


Australian manufacturing success story MASPRO embraced digital marketing to reach a global audience. Building on their 12-year partnership with MASPRO, OneWest created a new brand, world-class website, videos and social media to attract leads from miners across Australia and around the world.
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Wanna join the OneWest team?

We always welcome new members of our team. If you want to work with us there are vacancies below, if there are no suitable vacancies for you, you can just write to us by e-mail

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